YouTube is the second largest search engine choice, next to Google. Here also keyword research plays a very important role, that is, choosing the right keyword for video content. The toughest part lies in this only because the right keyword increases the views of the video. Thus, with so many keyword research tools available, free of cost, signing in and creating an account will get the right keyword to increase views of your video.
This YouTube keyword research tool is a digital program that helps in understanding what YouTube users are searching for on the platform. It helps to give insights about consumer habits and helps target the brands. A lot of keyword research has to be done so that one can reach that step. This article takes the reader through the free YouTube keyword research tools and some basics in regards to how to search for the right keyword for the videos.
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WHAT IS YOUTUBE KEYWORD RESEARCH?
Researching keywords is a technique used in Search Engine Optimization best practice in order to find the most relevant search terms and discover what people actually enter while finding information.
This research helps businesses understand what kind of keywords work when a video is optimized through organic reach.
Regarding YouTube, keyword research forms a methodology through which it is possible to find what search terms the users type into the search button when seeking a video on social media platforms. A list of potential keywords related to the video content is the very first step toward mapping the right keywords to achieve success in keyword research.
Merely uploading your videos to YouTube does not mean they will recognize them. The whole point of creating and posting video content is to gain users and clients for your brand. Keyword research may reveal what people are actually looking for and what words people use in the process of searching.
YouTube Keyword search should attract the viewer’s eye but with that, it is also significant for the YouTube algorithm system to comprehend what is the core content of the video that has been uploaded and whom it is being targeted at.
KEYWORD RESEARCH TOOLS
1. TUBEBUDDDY
Among many Keywords Research tools, the first is TUBEBUDDY.
Tube Buddy has free Chrome browser extensions and apps that integrate well with the user’s YouTube account, thus coming in handy to provide all needed data for ranking high on search results. This free keyword tool allows the users to find high performing topics and create catchy titles with an advanced keyword research tool.
Tube buddy helps to find long-tail keywords to enhance the views of the video or even to find other much less competitive topics. This keyword research tool will present the estimated global search volume, competition, and an overall keyword score. This app has a keyword score that informs how good a keyword is to target based on the search volume and competition.
Apart from YouTube’s free keyword research tools, Tube Buddy provides three paid plans to generate more traffic for the YouTube channel.
Pro: $4.50/month
Legend: $31.50/month
2. VIDIQ
VidIQ is a YouTube keyword research tool, very much like Tube Buddy, aimed at assisting video creators in finding the most appropriate keywords for their videos in order to enhance their performance and gain more views. It provides a list of YouTube keyword tools intended to help video creators know what their audience really looks out for in order to create better content with their audience in mind.
It also helps video creators look up keywords for YouTube, find which keyword best fits the video, templates for the keywords, Translate keywords with a keyword generator tool, and view the average view and subscribers with the keyword tool.
Much of its functions are similar to Tube Buddy. But few features in VidIQ are better than Tube buddy. There is one unique feature, especially for video channels. It allows viewing competitors’ top video views.
It is important and valuable because newly-published YouTube channels tend to get most of their traction in the first 48 hours, which is the time when YouTube promotes the video to subscribers. It means that if any old video has a high number of views, similar keywords or topics can be used to target the audience.
The plans and pricing of the VidIQ are
• BASIC – Free
• PRO – $7.50/month
• BOOST – $39/month
• BOOST+ – $415/month
3. Ahrefs (YouTube Keyword Tool)
Ahrefs is well known for its strong SEO tools, and its YouTube-specific keyword tool is no different. Although essentially an SEO tool for websites, it brings very strong features for researching keywords on YouTube.
Key Features of keyword research tool
- Provides search volume estimates for targeting specific numbers.
- Gives a keyword difficulty score to find the opportunities not frequently targeted by others.
- Provides content gap analysis to get trending topics.
- Checks competitor keywords and tracks ranks.
- – In-depth SERP analysis
Best For What Is It:
- Ahrefs’ YouTube Keyword Tool provides very accurate information, and thus you can carry out highly strategic keyword targeting.
- It is mostly useful to those who want to know exactly what competitors are ranking for and also where to look for gaps in content.
4. Keyword Tool (KeywordTool.io)
Keyword Tool is a tool for long-tail keywords search on different platforms including YouTube. The product is popular for supplying keyword ideas directly based on YouTube’s autocomplete feature.
Key Features:
- Generates ideas for long-tail keyword search based on YouTube autocomplete
- Provides volume of searches and other metrics related to competition
- Carry location-based keyword research for targeting specific markets
- Export keyword lists for making content plans
Why It’s Best:
- Keyword Research Tool is simple and quick to use, and that makes it a quick reference for finding long-tail keywords people are searching for on YouTube.
- It’s perfect for creators who are working in niche audiences and local markets.
5. Morningfame
A professional tool for YouTubers, Morningfame offers keyword research, analytics, and personal growth recommendations based on the performance of your channels.
Main Features:
- Keyword research with competition analysis and relevancy score
- Video topic suggestion based on channel history and trends
- Analytics and growth tracking tailored to how your channel was performing
- Video SEO ranking opportunities with optimization tips
Why It’s Best
- Morningfame is very tailored towards YouTube’s algorithm, offering you personalized keyword suggestions and SEO strategies specific to your niche and performance.
- It is a great keyword research tool for smaller channels that want to grow systematically.
6. KW FINDER
KW finder is one of the tools to carry out keyword research which offers the ability to find long-tail keywords that hold a high volume of searches.
This free researching tool generates metrics such as search volume, CPC, trends, keyword competition, and PPC. It also aids in determining the searched keyword as it becomes easy to target the viewers.
This KW finder gives a better understanding of the keyword searched. The tool produces the keyword ranking feature along with the difficulty ranking of the keyword. This is one such necessary feature as how likely the website will rank while using that particular keyword.
While using the KW Finder, some of the key features without payment are enlisted below:
- Monthly search volume of any keyword that is trending in the issue
- Get the CPC value of any keyword Import keywords in bulk
- The PPC level of competition of any keyword
- Top-ranking pages of the particular keyword
- SERP & SEO analysis
The pricing plan of Mangools KW Finder
Mangools Basic – $29.90/month
Mangools Premium – $44.90/month
Mangools Agency – $89.90/month
7. GOOGLE TRENDS- Keywords research tools
Google trends is a keyword research tool that show if a topic or a term is on the rise or falling over some period. It has a search bar where a topic or title is searched. The changes can be custom-made region-wise, time-wise, category, and even in the web search. In this Google trend, one can even find the trending keyword or term that existed in previous years.
Like if one searches for “iPhone 13” it gives an output of the graph, which in turn provided another result for a sub-region of India.
Google Trends also supports the comparison of relative popularity of two or more keywords.
8. YOUTUBE AUTOSUGGEST
Open up YouTube and type in any keyword in the search box. Below this are several suggestions that come up relating to that particular term or keyword. These are related queries people have previously searched on YouTube and can therefore be a wonderful source of inspiration for videos.
YouTube Autosuggest, unfortunately, never provides information on search volume. Nor does it compare how much more popular one term is than another.
For that thorough analysis, Google Trends would be the best option as it displays the popularity of the searched keyword.
For instance, when searching for iPhone in YouTube, autosuggest brings up many suggestions.
Conclusion on keyword research tool
Keyword research tool is definitely a very necessary and continuous process. This process is required to increase views in a video or escalate the reach of a brand by making them land on the website. In case one wants higher views on YouTube, then targeting keywords with search volumes is the toughest. Not only this but also YouTube algorithms and trends keep updating with the growth in social media platforms and digital trends.
FAQs on the Best Keyword Research Tools for YouTube in 2024
1. Which YouTube keyword research tool is suitable for a beginner?
For starters, TubeBuddy is the best because it offers a friendly interface and also directly integrates with YouTube. It features make tasks like Keyword Explorer, tag suggestions, and even video SEO tips easy to perform-perfect for a novice.
2. Which tool is best suited for advanced analysis of YouTube SEO?
Ahrefs is brilliant for advanced users who need detailed insight into keyword difficulties, competitor analysis, and finding gaps in content. This tool has more than the most basic keyword research features, making it suitable for professional marketers or larger channels.
3. Is YouTube keyword research tools free to use?
Yes, they both have free versions that offer basic functionalities for keyword research. The free versions of VidIQ and TubeBuddy are at times limited but useful for small creators or a test period. Keyword Tool, like the others, has a free version, but it might have very limited data compared with its paid version.
4. Can I use Google Trends for YouTube keyword research?
Yes, Google Trends is a good free resource to check the popularity trend of a keyword. Not YouTube-specific, but it will give you trending topics and seasonal that can work well on YouTube.
5. Which of these would you recommend for long-tail keyword research?
Keyword Tool (KeywordTool.io) is great at finding long-tail keywords with the autocomplete feature on YouTube. The result is ideal for discovering niche keywords, which are under less competition, perfect for smaller channels to rank.
6. Do you know a tool that allows tracking of competitors’ keywords on YouTube?
In either case, you can analyze your competitors. Use this feature to keep an eye on the keywords your competitors rank for; that way, you’ll know what other, similar channels are doing something right with, and you’ll be able to adjust your approach based on such insight.
7. Which is the best keyword tool for e-commerce YouTube channels?
VidIQ is best for e-commerce channels as it syncs with your channel’s analytics and gives you insights into keywords that are high-converting keywords aligned to promotions for products or services. Real-time performance can be optimized to run campaigns at best efficiency.
8. How can I optimize my video with the aid of these tools?
TubeBuddy and Morningfame also provide a search engine optimization scorecard and recommendations based on your selected keywords. It guides you to devise strategies for title, description, tags, and thumbnail to make sure that all the content you have added is fully optimized to rank better.
9. Which one provides more value for money?
TubeBuddy and VidIQ have plans available that are very affordable for small to medium YouTube content producers, with some starting at $7-$10/month. Both of them include so many features – including keyword research, tracking competitors, and analytics.
10. How often would you update your YouTube keyword strategy?
Review and update your YouTube keyword strategy every month or quarter. Keep track of keyword performance trends with tools like VidIQ or Morningfame, and adjust your content to stay competitive and relevant.
The following FAQs will guide you on what to choose as the best keyword research tool for your YouTube channel, and then optimize the content accordingly to grow in 2024.
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